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Privacy policy

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IN DIMAX GROUP 2016 Ltd. we take care of the security of your personal data and we have taken the necessary measures, to bring the activities of all our stores and employees in line with the best practices and legal requirements for the protection of information and its confidentiality.

When we collect personal data of our customers, we follow the principle of minimizing the processed data, legality, transparency and security.

Because we respect your right to privacy, as well as knowing when someone is processing your personal data, With this Privacy Policy we would like to explain to you what information we collect on the website "" and how we use it. This privacy policy applies to information only, which is collected through our website.

What personal data we collect and why we process your personal data?

DIMAX GROUP 2016 Ltd. processes those personal data, which are necessary and related to its activities, in doing so, we act as a controller of personal data. We collect only the necessary personal data, to respond to your request or to fulfill our obligation to you.

Personal data in a larger volume collection only if we have obtained your consent (for example, to display customized advertising content) or there is another legal basis for this.

The cases, in which we collect and process your personal data, as well as the goals, with which we do it, are the following:

  • Send a newsletter with promotions and special offers: In case you want to receive our newsletter, we need you to provide us with your email address. If you additionally wish us to send you specific offers and ideas for purchases for special occasions, we have asked you to provide data on gender and age, so that we can send you suggestions in accordance with this data.
    • The basis: Explicit prior consent;
  • Display of individualized advertising content and remarketing (remarketing): We process your personal data (for example, how many times have you visited our page and our social media profile, age and sex data, interests, etc.) based on your prior consent. For remarketing purposes, we use the services of Google Inc. * and Facebook Inc., which allows you to display advertising messages about our current promotions and products, while you are active in the online space. Information on how to disable this feature is available in our cookie policy. If you have been our client before, based on legitimate interest we perform direct marketing, by sending you useful information about similar goods purchased by you.
    • The basis:
      • Explicit prior consent;
      • Legitimate interest in compliance with the rule of Art. 261, but. 2 ZES;
  • Using the contact form on our Site: When you write to us through our website, you need to provide a contact name and email, so that we can contact you. If you share other personal information in the text of your inquiry, we will process this information, as necessary, to answer the questions, which you have set for us.
    • The basis:
      • Explicit prior consent;
      • Legitimate interest in improving the quality of our services;
  • Communication through the built-in functionality of Facebook: We only process the data, contained in your message to us; depending on your account and browser settings, you can allow Facebook to collect additional data about you. You can check your settings on this one link, as well as familiarize yourself with Facebook's privacy policy here.
    • The basis:
      • Explicit prior consent;
      • Legitimate interest in improving the quality of our services; Steps for concluding a contract;
  • Creating a personal profile on the Site: When you want to register as a customer in our online store, we collect your two names, e-mail address, telephone and contact and delivery address.
    • The basis:
      • Explicit prior consent;
      • Legitimate interest in improving the quality of our services;
      • Steps for concluding a contract;
  • You buy goods in our online store: We additionally process the following categories of personal data:
      • Contact information as a name, delivery address and telephone number;
      • History of purchases and goods, marked as "favorites"
      • profile settings;
      • Bank information: When paying by credit or debit card the site redirects the process to the bank card payment module Borika, from which we receive only information whether the payment was successful or not. We do not store or process information about your payment card.
    • The basis:
      • Legitimate interest in improving the quality of our services;
      • Steps for concluding and implementing a contract;
  • When you exercise your right to claim a product: According to the Consumer Protection Act we are obliged to process the following information: names, the address, data on purchased goods and products; telephone, etc.. contact data; contract number (as far as applicable). We will also process any recommendations, which you want to share with us.
    • The basis:
      • Legitimate interest in improving the quality of our services;
      • Execution of contract;
      • Legal obligation;
  • Cookies (cookies) and social plugins (social plugins): For the information, which is processed in connection with cookies (cookies) and social plugins (social plugins), please read our Cookie management policy.
    • The basis:
      • Explicit prior consent;
      • Legitimate interest in improving the quality of our services and direct marketing;

Every time you use your customer profile in our online store, you will be able to check the history and all the details of your orders for a period of 5 g. back.

We will also provide you with easy ways to keep accurate and up-to-date information, such as contact information, delivery address and payment information. We will keep this data, only if you explicitly wish to do so.

If you wish, you have the opportunity to save the items in your shopping cart and order them at a later stage and when you visit your account again.

So that we can provide you with these opportunities and improve the way our online store works, we use cookies [see more here.],

Whatever the reason, which is why you share your personal data with us, we recommend that you do not disclose sensitive personal information: such as data on racial or ethnic origin, religion, membership in trade unions, sexual orientation, health status, etc.,

How long we store your personal data?

DIMAX GROUP 2016 Ltd. will store your personal data only for the purposes, mentioned above, and only for the period necessary for them.

If you decide, that you no longer wish to receive our newsletter or that you wish to delete your account, we will delete all your personal data (unless there is another reason / legal obligation for us to keep some of them). Additionally, in each email, which you receive from us, there will be an easy way to refuse to receive the specified information

In connection with realized purchases and payments, issued invoices, prepared financial statements we store data under the Accounting Act for a period of 5 years., resp. 10 g.

The data on claims made and the documents issued in this regard, containing personal data, store for a period of 3 years, following the year of processing the claim.

Data related to video surveillance and access control in the offices / stores of the Company are stored for a short period of time - usually 3 months, unless a longer processing time is required to protect our legal claims - for example for the purpose of further incident investigations.

Who do we share your personal information with??

We will not share or distribute your data for marketing or other purposes to third parties.

The above data is provided only to our trusted partners (technical providers of marketing and web design services, IT support, courier service providers), which we have made sure of, that they observe the highest standards of information security and confidentiality. Providing data to our partners is necessary, so that we can deliver the services to you, which you have stated, as well as to improve the functioning of our website.

To deliver the ordered goods to you, we use the services of Econt/Speedy. You can familiarize yourself with how these companies process your personal data in their capacity as an independent administrator, respectively: and

So that we can send you relevant content according to your preferences, as well as our current offers and promotions, we use the services of Mailchimp. You can familiarize yourself with the privacy policy of this service provider here.

We will never sell your information to third parties or use it for any purpose, for which we have not informed you and you have not given us prior consent.

How we protect your rights?

DIMAX GROUP 2016 Ltd. processes your personal data only in accordance with the above objectives and deadlines.

When we collect personal data, we do it in a minimal amount and only for pre-defined and clearly defined purposes and shelf life. We provide access to data only to a limited number of people, who are pre-trained and instructed on how to work with the data.

In connection with the entry into force of new European rules on personal data protection, from DIMAX GROUP 2016 Ltd. we undertook a detailed analysis and audit of all our processes, related to the processing of personal data. In this analysis, we check our partners, we revise our procedures and rules, we train our employees, we use experienced information security consultants, to ensure compliance with the highest standards of confidentiality and security of your information.

What are your rights?

As a person, to which the data relate, you have the right to receive confirmation and / or detailed information, incl. a copy of the personal data processed for you (right of access).

You may also object to the collection and further processing of your personal data, as well as request that they be corrected (updated) or deleted (when there is no valid legal basis for us to continue processing them).

It is important to know, that you can withdraw your consent to the processing of personal data at any time by deleting your account on the site (log in to your account and press the button “Delete account”).

If you believe, that your data protection rights, are violated, you have the right to lodge a complaint with the Data Protection Commission: Sofia 1592, is this. Prof.. Tsvetan Lazarov 2, tel. 02/91-53-518, e-mail: and / or other supervisory / regulatory body, when you think, that there is a violation in connection with the processing of your personal data by the Company.

To ask questions about your rights or if you want to exercise any of them, please contact us at:

Changes in current policy

Any changes to this policy will be announced on the Company's website and in each of our offices. In the event of a significant change in the information, we will additionally notify you by sending an email or SMS message. Users of our online store, will also be notified when you log in to your account.

Contact details of the data controller

DIMAX GROUP 2016 Ltd., with EIC: 204378946

With registered office and address of management: city. Chepelare, st. “Vasil Dechev” №24

Tel. for contact: 0878 233 737


Contact details of the Data Protection Officer

Contact address: city. Chepelare, st. “Vasil Dechev” №24

Tel. for contact: 0878 233 737